Are you looking to get your feet wet in the realm of search engine optimization? It’s completely natural to feel intimidated at first, especially with all the technical jargon you stumble upon. But with enough time and effort, you’ll quickly realize that the SEO basics are easy to wrap your head around. To help you get started, here’s an SEO guide for beginners that should help you set up your first successful SEO campaign. For the best SEO Warrington team and more information on Search Engine Optimization visit Byteback Solutions today!
Know Your Audience
This may sound cliché, but it’s vital to realize its importance. By understanding who your target audience is, what they’re interests are, and where they spend their time online, you can glean a lot of useful information for formulating your SEO strategy. Many make the mistake of blindly creating a website and publishing blog posts without a clear idea of what they want to achieve.
Pick Profitable Keywords
After getting to know your audience, it’s time to figure out what search terms they use to find your products or services. Now, this doesn’t mean firing up your favorite keyword research tool and creating a long list of keywords with thousands of searches per month. What you must understand is that some keywords do a better job at converting visitors than others.
Let’s look at a simple example. The keyword “headphones” has a very high search volume, but it’s hard to tell what users are looking for when using such a broad keyword. On the other hand, the keyword “headphones for gaming” gives you a clearer picture of what the user wants. These are usually referred to as long tail keywords. It’s usually better to target such keywords even if they only get a few searches each month. Collectively, the traffic adds up and you can expect to drive targeted visitors to your site.
Create Compelling Content
As you research more about SEO, you’ll stumble upon “content is king” again and again—and for good reason. Keep in mind that ranking number one for your target keyword proves useless if visitors leave your site because of poor content. Rankings and traffic are not the most important metrics. Your goal is to rank your website and then convert visitors into real customers. This can only be achieved by following through with the kind of content that provides value to your target audience.
Focus On Quality Links
Once you have filled your website with informative posts optimized for your target keywords, it’s time to look into link building. Links are a powerful ranking factor, but only if they pass authority and relevancy to the pages you want to rank. The first links you should create for your website are internal links. Interlinking helps search engine crawlers discover all your webpages. Additionally, it makes for an easier navigation.
When it comes to links from outside sources, make sure that only authoritative and relevant links point to your website. You do not want any spammy links to be associated with your site. Otherwise, you risk getting penalized by Google. This is why you should steer clear of automated link building tools as they only blast your site with low quality links.